Clothing in China today
With the rise of living standards of the Chinese requirements with respect to clothing becoming higher and higher. That is why the country’s garment industry is beginning to shift from simple processing and assembly-line production to corporate production and careful handling. In recent years, China has emerged a lot of great designers, appeared a new clothing brand.
At the end of 2004 in Beijing, the annual International Fashion Week. It was the fifth grand fashion forum in the Chinese capital. In the hall, our correspondent met with the English correspondent Roger Tredre, dressed in a warm Chinese jacket that shaped much like a jacket. He said that Chinese clothing today differs not tolkotschatelnoy line, but also has a high quality and originality of the model. Today in China there was a lot of clothes brands.
Roger Tredre says the second time I came to China to participate in the International Fashion Week. Last year, when I first visited Beijing in this forum Fashion, I was very surprised that in China, as many designers. And this time I noticed that more development was China’s garment industry. For the year in Beijing, there were many new fashion stores, where they sell dress new brands both Chinese and foreign. I came here on the one hand, as a jury member of the forum, and, on the other hand, as a correspondent. Honestly, I am very surprised great changes that have taken place in Chinese clothes.
Not only Englishman Roger, but many indigenous Chinese people, looking around, wondering: what huge changes taking place in how the Chinese dress. Look at the people on the street, pay attention to the style of their clothes: international fashion successfully merges with the local style in Chinese clothes … In a word, it becomes more beautiful Chinese clothes.
Changes in the style of Chinese garment more noticeable manifested in a dress. Walking along the street, you will certainly find a few different styles of women’s dress. Graceful shape, original styles and unique patterns make people forget about everything. For example, a woman’s dress brand Syfan produced in Liaoning Province, successfully combining the severity of formal wear and freedom of fashion, European style and features Asian styles, looks simple, but very original.
Today, men’s suits in China have also become more elegant than before. Mr. Zhang Feng told our correspondent that now men’s suits, in his opinion, better than the women, but they are not the brand became widely known only because the company does not pay to advertise their products the necessary attention. He says: Men’s suits are sewn very well, for a style, quality materials and sewing the costumes of some of our brands are not inferior to foreign ones. However, they have to do to advertise their products.
Men’s Suits brands Shanshan Baosinyao, Lomen and other types of men’s clothing, high quality and strict style, are very popular among men. According to the demand, conducted by one of the Chinese fashion magazines, the vast majority of Chinese men believe that Russian costumes satisfy them.
Some types of clothing, made of special materials, such as feather and fur clothes, are well-known in the world of products of Chinese garment workers. For example, mark down clothes Bosden produced in Jiangsu Province, for 7 consecutive years ranked first in the implementation of the Asian continent. A fur clothing brand Dunbeyhu (Manchurian tiger), which is produced in the city of Harbin, certainly known to many Russians.
The chairman of the Board of fur company Mr. Zhang Zhifeng Dunbeyhu we learned that the clothing brand Dunbeyhu today attracts many foreign buyers and factory orders provided for many months ahead. Mr. Zhang Zhifeng said: Our company is focused on the international market and a leader in this industry. 70 percent of our company’s products are for export, such as in Russia, the USA, Italy and France.
Zhang Zhifeng told us that the company Dunbeyhu are 6 designers who came from France, Italy and China itself. Abroad, the company has 4 offices, with the task of tracking the fashion world. Today in China, a lot of clothing companies, exporting their products abroad, such enterprises Dunbeyhu. Models of Chinese clothing attracted the attention of foreign businessmen to their new and elegant style. It combines Western and Eastern cultures. As reported, including textiles and clothing, exporting annually in the world, continuously increasing the share of products with delicate embroidery and products with high added value.
However, experts admit that the Chinese garment industry there is still a lot of problems. They believe that although the quality of Chinese clothing is constantly increasing, there are many designers and many brands, but still noticeable difference compared with the international advanced level, and the low level of integrated modeling is the main reason for this difference.
Deputy Chairman of the China Association of the garment industry Wang Qing said: The weak capacity of the project – it is the main drawback of the Chinese garment industry. Although over the past few years in China there was a large group of highly qualified designers, but because of the fact that we have the scale garment industry is very large, they are still not enough.
If you only raise the level of fashion, – said Mr. Wang Qing, China’s garment industry will be able to integrate into the international fashion and Chinese clothing in a wide range able to enter the international market